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A LEGACY FORGED IN COMPETITION.
1980 - PRESENT
Rally. Touring Cars.
Le Mans. Dakar.
1980
2026
- 500+
Race wins
- 13
Le Mans Victories
- 4
Dakar wins
- 7
Drivers Championships
- 100+
Pole Positions
Our Philosophy
Motorsport is not a result.
It's a mindset.
Built on passion.
Driven by innovation.
Defined by performance.
.
Our purpose
Every era brings new challenges.
Every challenge drives us forward.
Every victory becomes part of something greater.
1980
1980
The quattro Revolution.
The moment everything changed.
Audi introduced quattro all-wheel drive to world rallying, changing the way performance was understood on loose surfaces.
It was not just traction. It was a new way to carry speed, rotate a car, and attack terrain that had previously belonged to compromise.
Group B rewrote the rules.
1987
1987
Pikes Peak.
The mountain was never the same.
Walter Rohrl's Sport quattro S1 became one of Audi's most iconic motorsport moments, turning engineering into legend.
The climb turned quattro into theatre: altitude, dust, boost and bravery compressed into one brutal ascent.
14,115 ft above sea level.
1990s
1990s
Touring Car Dominance.
quattro conquered the circuit.
After rallying, Audi carried its technology onto asphalt, proving itself across touring car championships.
The surfaces changed, but the idea remained the same: make technology invisible by making the car feel inevitable.
From stages to circuits.
2000-2014
2000-2014
The Le Mans Era.
Endurance redefined.
Audi built one of endurance racing's greatest dynasties, with the R8, R10 and R18 collecting 13 Le Mans victories.
Speed mattered, but so did silence, rhythm and repeatability. Audi made endurance feel engineered down to the second.
13 victories at Le Mans.
2024
2024
Dakar Reinvented.
Innovation never stops.
The RS Q e-tron continued Audi's tradition of challenging convention, bringing electrified performance to the desert.
Dakar demanded a different kind of answer: range, recovery, heat and control across a landscape that refused certainty.
Electrified performance, off road.
Today
Today
A New Chapter.
Every legacy looks forward.
Audi’s motorsport story is not ending. It is moving into its most ambitious era yet.
The thread is still the same: take a difficult brief, make the technology matter, then let the stopwatch decide.
The story keeps moving.